Every so often, you get the opportunity to pitch a concept and visual direction that makes it all the

way from the first idea to the finished piece. This was one of those projects for me.

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For this project, we needed to communicate how Google and Publicis Sapient bring their services together while making a story about data and digital infrastructure feel approachable and engaging.

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The concept centered around a paper airplane traveling through a stylized world. The plane represented transformation and the customer journey, while the environment represented the digital infrastructure supporting it.

This became the visual throughline connecting the animation.

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I developed the concept, visual style, characters, and color system by combining elements of both Google and Publicis Sapient’s brand identities. From initial concept through design and animation, the goal was to turn a complex

technical story into something simple, visual, and easy to follow.

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Client: Google
Agency: Gantry